Noble Oak Announces New Chapter as A21 Wine and Spirits Adds Brand to Expanding Portfolio; Product Availability Resumes Nationwide
- Apr 17
- 4 min read
Henderson, NV — Noble Oak Bourbon and Rye, the purpose-driven American whiskey brand known for its distinctive double-oak finishing process, today announced a new phase of growth as Apogee 21 Holdings, Inc., dba A21 Wine and Spirits, has added Noble Oak to its expanding portfolio of premium brands, signaling renewed focus on national expansion and market execution.
With the support of A21 Wine and Spirits’ national sales infrastructure and strategic brand- building capabilities, Noble Oak is poised to strengthen its presence across key U.S. markets, deepen distributor relationships, and drive consistent growth across both on- and off-premise channels.
As part of this next phase, product inventory is being replenished, and new product will be
available to out-of-stock accounts beginning this coming week, ensuring that distributor partners, retailers, and on-premise accounts can once again meet strong consumer demand.
“This is an exciting moment for Noble Oak,” said Rob Koch, COO. “By joining the A21 Wine and Spirits portfolio, we are aligning with a team that brings national reach, disciplined execution, and a deep understanding of how to build brands the right way.”
Noble Oak remains rooted in the values that have defined the brand since its inception— premium quality, craftsmanship, and purpose. Central to that mission is its sustainability platform: “Every Bottle Plants a Tree”
Through its ongoing reforestation initiative, Noble Oak has already planted over 1.25 million trees globally, reinforcing its commitment to environmental impact and long-term sustainability.
“That mission is not changing—it’s accelerating,” added Koch. “Consumers today want more than just a great product; they want brands that stand for something. Noble Oak delivers on both.”
With the addition to the A21 Wine and Spirits portfolio, Noble Oak will benefit from enhanced national sales execution, distributor alignment, and increased brand visibility across the United States.
The company will continue to focus on expanding its footprint, strengthening relationships within the three-tier system, and delivering a premium whiskey experience backed by purpose and performance.

About A21 Wine and Spirits
A21 Wine and Spirits is a premium wine and spirits company dedicated to crafting and representing exceptional brands rooted in quality, integrity, and innovation. With a growing portfolio and a partner-first mindset, the company focuses on building long-term value through disciplined execution, strategic growth, and authentic storytelling.
A21’s portfolio includes the owned brands of Noble Oak, Monkey in Paradise Craft Vodka, one of the fastest growing vodkas in the US, Ándale Luxury Tequila, Blue Nectar Tequila, and the agency brands of Zunte Mezcal, Ronald Isley’s Contagious XO Brandy, Finca Ferrer Wines from Argentina, Chateau d’Astros from Provence France, and John Lee Hooker Bourbons.
For more information, visit https://www.apogee21holdings.com/
About Noble Oak
Noble Oak is an award-winning American Bourbon brand known for its distinctive oak finishing process and its environmental commitment to reforestation initiatives. The brand combines premium craftsmanship with a purpose-driven mission, delivering exceptional whiskey while contributing to global sustainability efforts. Noble Oak was acquired by Noble Acquisitions, Inc. from Edrington UK, and a majority intertest in the company was subsequently acquired by A21 Wine & Spirits.
ENDS
This release contains forward looking statements.
Some of the statements contained in this document are forward-looking statements within the meaning of applicable securities laws (collectively, “forward-looking statements”). Forward-looking statements are all statements other than those of historical fact, and generally may be identified by the use of words such as “believe,” “expect,” “making,” “developing,” “projected,” “will” or other similar expressions that indicate future events or trends.
These forward-looking statements include, but are not limited to, statements regarding A21’s acquisition plans and business strategies. These statements are based on various assumptions, whether or not identified in this presentation or news release, and on the current expectations of A21’s management. These forward-looking statements are not intended to serve as, and should not be relied on by any investor as, a guarantee of actual performance or an assurance of definitive statement of fact or probability.
Actual events and circumstances are difficult or impossible to predict and may differ materially from those contained in or implied by such forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the control of A21. Factors that could cause actual results to differ materially from the results expressed or implied by such forward-looking statements include, among others: risk that A21 does not perform as expected; the company’s ability to recognize benefits from any cost savings actions, including expected results from the implementation of the Company’s Rollup Plan; positive cash generation; the effect of economic conditions on the industries and markets in which A21 operates, including financial market conditions, rising inflation, fluctuations in prices, interest rates and market demand; the effects of competition on A21’s future business; the potential adverse effects of health pandemics, epidemics or contagious diseases on A21’s business and the U.S. and world economy; declines or unanticipated changes in consumer demand for A21’s products; disruption of supply or shortage of energy; A21’s ability to adequately source grapes, agave, corn and other raw materials and any increase in the cost of such materials; the impact of environmental catastrophe, natural disasters, pests, weather conditions and inadequate water supply on A21’s business; A21’s level of insurance against catastrophic events and losses; impacts from climate change and related governmental regulations; A21’s significant reliance on its distribution channels, including independent distributors; risks associated with new lines of business or products; decline of sales to important distributors; marketing campaigns from competitors; risks associated with new lines of business or products; potential reputational harm to A21’s brands from internal and external sources; integration risks associated with recent or future acquisitions; possible litigation relating to misuse or abuse of alcohol; changes in applicable laws and regulations and the significant expense to A21 of operating in a highly regulated industry; A21’s ability to maintain necessary licenses; A21’s ability to protect its trademarks and other intellectual property rights; risks associated with the Company’s information technology and ability to maintain and protect personal information; A21’s ability to make payments on its indebtedness.
There may be additional risks including other adjustments that A21 does not presently know or that A21 currently believes are immaterial that could also cause actual results to differ from those expressed or implied by these forward-looking statements. In addition, forward-looking statements reflect A21’s expectations, plans or forecasts of future events and views as of the date and time of this news release. A21 undertakes no obligation to update or revise any forward-looking statements contained herein, except as may be required by law. Accordingly, undue reliance should not be placed upon these forward-looking statements.





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