Apogee 21 Holdings, Inc. acquires controlling interest in Noble Acquisitions, Inc. which owns Noble Oak Bourbon and Rye
- Mar 14
- 4 min read
Updated: 5 days ago
Henderson, NV —Apogee 21 Holdings, Inc., dba A21 Wine and Spirits, a growth-focused beverage industry holding company, today announced that it has acquired a controlling and majority ownership interest in Noble Acquisitions Inc., the company that fully owns the Noble Oak Bourbon and Rye brand.
The transaction represents a significant milestone for Apogee 21 Holdings as the company continues to expand its portfolio of premium beverage brands and build a platform focused on long-term brand development, operational excellence, and strategic market growth.
Noble Oak, known for its distinctive double-oak finishing process and sustainability-focused mission—where “every bottle plants a tree” and contributes to global reforestation efforts—has established itself as a respected name in the American Bourbon category. With the acquisition of Noble Acquisitions Inc., Apogee 21 Holdings will now guide the brand’s next phase of growth through enhanced distribution strategy, marketing investment, and international market expansion.

“This acquisition represents a natural alignment with our strategy of investing in authentic, high-quality brands that have strong consumer resonance and long-term growth potential,” said Mark Newman, CEO of Apogee 21 Holdings, Inc. “Noble Oak is a brand with a compelling story, strong product award winning quality, national distribution, and meaningful consumer engagement. We are excited to support its continued expansion.”
The acquisition also strengthens the broader ecosystem of companies affiliated with Apogee 21 Holdings, including national sales and brand-building capabilities through A21 Wine and Spirits, which supports brand development and market execution across the United States.
With Noble Oak joining its growing portfolio, Apogee 21 Holdings continues to pursue strategic acquisitions and partnerships that align with its vision of building a diversified platform of premium wine and spirits brands supported by strong national distribution relationships.
“Apogee 21 was created to identify and scale brands with authentic stories and long-term value,” added COO Rob Koch. “Noble Oak exemplifies that philosophy, and we look forward to building on the brand’s strong foundation in the years ahead.”
About A21 Wine and Spirits
A21 Wine and Spirits is a premium wine and spirits company dedicated to crafting and representing exceptional brands rooted in quality, integrity, and innovation. With a growing portfolio and a partner-first mindset, the company focuses on building long-term value through disciplined execution, strategic growth, and authentic storytelling.
A21’s portfolio includes the owned brands of Noble Oak, Monkey in Paradise Craft Vodka, one of the fastest growing vodkas in the US, Ándale Luxury Tequila, Blue Nectar Tequila, and the agency brands of Zunte Mezcal, Ronald Isley’s Contagious XO Brandy, Finca Ferrer Wines from Argentina, Chateau d’Astros from Provence France, and John Lee Hooker Bourbons.
For more information, visit https://www.apogee21holdings.com/
About Noble Oak
Noble Oak is an award-winning American Bourbon brand known for its distinctive oak finishing process and its environmental commitment to reforestation initiatives. The brand combines premium craftsmanship with a purpose-driven mission, delivering exceptional whiskey while contributing to global sustainability efforts.
ENDS
This release contains forward looking statements.
Some of the statements contained in this document are forward-looking statements within the meaning of applicable securities laws (collectively, “forward-looking statements”). Forward-looking statements are all statements other than those of historical fact, and generally may be identified by the use of words such as “believe,” “expect,” “making,” “developing,” “projected,” “will” or other similar expressions that indicate future events or trends.
These forward-looking statements include, but are not limited to, statements regarding A21’s acquisition plans and business strategies. These statements are based on various assumptions, whether or not identified in this presentation or news release, and on the current expectations of A21’s management. These forward-looking statements are not intended to serve as, and should not be relied on by any investor as, a guarantee of actual performance or an assurance of definitive statement of fact or probability.
Actual events and circumstances are difficult or impossible to predict and may differ materially from those contained in or implied by such forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond the control of A21. Factors that could cause actual results to differ materially from the results expressed or implied by such forward-looking statements include, among others: risk that A21 does not perform as expected; the company’s ability to recognize benefits from any cost savings actions, including expected results from the implementation of the Company’s Rollup Plan; positive cash generation; the effect of economic conditions on the industries and markets in which A21 operates, including financial market conditions, rising inflation, fluctuations in prices, interest rates and market demand; the effects of competition on A21’s future business; the potential adverse effects of health pandemics, epidemics or contagious diseases on A21’s business and the U.S. and world economy; declines or unanticipated changes in consumer demand for A21’s products; disruption of supply or shortage of energy; A21’s ability to adequately source grapes, agave, corn and other raw materials and any increase in the cost of such materials; the impact of environmental catastrophe, natural disasters, pests, weather conditions and inadequate water supply on A21’s business; A21’s level of insurance against catastrophic events and losses; impacts from climate change and related governmental regulations; A21’s significant reliance on its distribution channels, including independent distributors; risks associated with new lines of business or products; decline of sales to important distributors; marketing campaigns from competitors; risks associated with new lines of business or products; potential reputational harm to A21’s brands from internal and external sources; integration risks associated with recent or future acquisitions; possible litigation relating to misuse or abuse of alcohol; changes in applicable laws and regulations and the significant expense to A21 of operating in a highly regulated industry; A21’s ability to maintain necessary licenses; A21’s ability to protect its trademarks and other intellectual property rights; risks associated with the Company’s information technology and ability to maintain and protect personal information; A21’s ability to make payments on its indebtedness.
There may be additional risks including other adjustments that A21 does not presently know or that A21 currently believes are immaterial that could also cause actual results to differ from those expressed or implied by these forward-looking statements. In addition, forward-looking statements reflect A21’s expectations, plans or forecasts of future events and views as of the date and time of this news release. A21 undertakes no obligation to update or revise any forward-looking statements contained herein, except as may be required by law. Accordingly, undue reliance should not be placed upon these forward-looking statements.
