Mark Newman - CEO
Apogee 21 Holdings Inc.
In his over 40 years in the wine and spiritsindustry he was inducted into the prestigious Commanderie de Bontemps du Medoc et Graves. Mark received his education at the University of Southern California in Business. Mark has judged the Los Angeles International Wine Competition for 27 consecutive years, and he also judges the California State Fair, the San Diego International Wine Competition, and the San Diego Toast of the Coast Competition.
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March 1, 2024
I am delighted to share a significant update regarding the recent developments at Apogee 21 Holdings Inc. I am pleased to announce that Tequila Casazul (now Andale Tequila) has successfully merged into our public entity, marking a milestone in our growth journey. The financials are currently being prepared for audit and will soon be uploaded to the OTC Markets.
We anticipate our stock to commence trading by late March. With the completion of the merger, we are excited to announce our first acquisition which was finalized and signed on January 31st. Through an asset purchase agreement, we are integrating the Paradise Brands portfolio into Apogee 21 Holdings, Inc. This strategic move is projected to bring approximately $4 million in revenue for the 2024 calendar year. Moreover, the acquisition gained us regional sales people positioned to cover the entire country in addition to existing distributor relationships increasing our distribution coverage and opportunity to get all brands nationally distributed. Our sales and operating division will now be known as A21 Wine & Spirits. Under A21 Wine & Spirits, we will provide the necessary working capital for the production, sales, and marketing of the recently acquired Paradise Brands portfolio: Monkey In Paradise Craft Vodka, Blue Nectar Tequila, and Zunte Mezcal. Additionally, we are thrilled to introduce the rebranded Casazul Tequila as Ándale Tequila.
This new brand reflects our commitment to quality spirits that come with a strong marketing message. Following the acquisition of Paradise Brands, together as Apogee 21 Holdings dba A21 Wine & Spirits, the leadership team and some of the sales team attended the WSWA (Wine and Spirits Wholesalers of America) conference in Las Vegas. We entered our tequilas and vodka into the tasting competition and all products won awards. The Andale Extra Anejo tequila won “Best in Show” in addition to a double gold!
As part of our rollup strategy, we are actively pursuing the acquisition of additional complementary brands in the Wine & Spirits space. Currently, we have four (4) Letters of Intent out to prospective acquisitions. The A21 Wine and Spirits division, a public company (Stock Symbol APHD), will soon commence trading upon the publication of our financial statements.
For more information:
Our business plan outlines the expansion of our portfolio by acquiring quality brands with regional success or those facing succession issues. We are also exploring opportunities presented by a major Wall Street firm looking to funnel brands to our company, accelerating our revenue growth. I bring with me over 40 years of experience at a senior level in the wine & spirits business, and I am committed to leveraging my contacts and resources to deliver a Deal Flow that aligns with our company's vision. In a positive development, one of our existing investors has recently invested an additional $600,000 in our Series B funding round, and another original investor has converted approximately $400,000 in convertible notes to equity. We are actively looking for an additional $5-10 million in funding from investors to support our current and future growth with the Series B investment round. If you are interested in increasing your investment or know of anyone who is interested, please send their information our way.
Please be aware that the statements contained in this communication are forward-looking statements, subject to various risks and uncertainties. We encourage accredited investors to review the detailed disclosure provided at the end of this letter.
We look forward to keeping you informed of our progress and appreciate your continued support.
Sincerely yours,
Mark Newman
CEO- Apogee 21 Holdings Inc.
702-799-9431
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WSWA Las Vegas
The Wine and Spirit Wholesalers of America was the roll out event for A21 Wine and
Spirits. We garnered much attention at our booth and were awarded Best in Show for the
Andale Extra Anejo as well numerous other awards for all of our brands.
WSWA Best in Show Award Winners
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Leigh Steinberg Superbowl Party
We were also invited to host the Superbowl Party on February 10th with over 3,000 in attendence. All of our products were on display as well as tastings to the very busy crowd. We made many connections at the event to promote all of our brands and raise additional capital for expansion.
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